Agriculture Minister Edwin Poots has given his support to a UK-wide campaign that aims to encourage people to drink milk.
He said, “Since the start of the Covid-19 pandemic, I have fought hard to secure financial support for the Northern Irish agri-food sector. Covid-19 has been very challenging for our agriculture sector, and in particular, our dedicated and hardworking dairy farmers. I am therefore very pleased that this week, I have been able to secure funding for the dairy sector as part of the £25m received from our Executive. This will go some way to helping the sector be more sustainable in the longer term.
“I am very proud to support the Milk your Moments initiative and my Department has contributed £20k to ensure that Northern Ireland’s dairy sector is also promoted. It is a very welcome campaign to help our dairy sector and enrich lives through online connections with those close friends and relatives who we haven’t been able to physically meet up or visit in the last couple of months. A warm cup of tea at a distance, or a shared latte on a video call, help us to connect with our loved ones and enjoy those quieter moments together."